Overview
Nursery websites built
Ad campaigns launched
Public events planned
%
Google search increase
New child enrollments
Staff recruited
The befuddling bit...
Werton Group is a new childcare company. In 2024, their group grew from two nurseries to ten. They wanted to change from being a behind-the-scenes nursery operator, to a recognised, trusted authority in the childcare sector.
BUT
Werton pride themselves on having each nursery run as individuals-not a ‘generic chain feel’. We needed to think up a way of marketing each nursery as individuals but still branding them as part of a group.
The big idea
We started by researching the different communities Werton had nurseries in. That allowed us to nail down what would make each nursery appeal to local families and stand out from their competitors.
Once we had identified what made each nursery special, and how to talk to each target market, we got to work on making heads turn.
Audience research
Competitor analysis
USP refinement
Identity development
We did this work as part of an in-house marketing team for Werton Group just before we formally launched Stampedia. The team delivered a whole lot of fantastic marketing stuff. But we’re not trying to be cheeky or anything, so we’ve only put the bits we spearheaded on here.
We created a branding system which combined unifying Werton Group elements with unique elements that changed for each nursery. This meant all of the nurseries would look, sound, and “feel” like a “werton nursery”, but still mantain their own separate personalities.
Over the course of 12 months, we launched multiple digital and physical advertising campaigns for each nursery.
We partnered with community centres to host public events for prospective parents, and arranged press coverage through PR pieces and advertorials.
The beautiful results
Our work drove student enrolments and staff recruitment, whilst organically developing brand awareness for Werton Group itself.
The relatively new nurseries began filling up fast, and are now receiving a constant stream of applications each term.
Werton has become a household name, not just amongst parents, but recognised by investors and company leaders throughout the childcare sector.
Some snazzy stats
The boring bit
- 300K+ views across social media accounts
- 6.7K+ link clicks from meta ads
- 11,721% increase in organic google search impressions
