Your LinkedIn profile is written to impress recruiters, not clients who pay you. Lets show you how to rewrite your headline, About section and proof so your profile sells your service instead of your employment history
Most LinkedIn profiles are trying to do a job they were never hired for. They’re written like CVs.
Which is great if you’re job‑hunting, but less great if you’re trying to attract clients who are about to spend actual money with you.
Truthfully, for a lot of people, your profile is doing more sales work than your website.
They see your name in a comment. They click. They scroll for 5 seconds.
In those 5 seconds, they decide:
- What you do
- Who you do it for
- Whether you look like someone they’d trust
If all they see is a long list of job titles and “responsible for” statements, you’ve just wasted that moment.
Step 1: Change what the headline is for
If your headline is “Director at [Company]”, you’ve just used your most valuable sentence to say almost nothing.
The job of the headline isn’t to impress your old schoolmates.
The job is to answer three questions:
- What do you do?
- Who do you help?
- What changes for them after you’ve done your thing?
For example, Menachem moved from generic “copywriter” territory to a very blunt:
“I help you get seen and trusted by your ideal customers – LinkedIn ghostwriter.”
Inside LinkedIn ghostwriting land, that’s still broad, but outside, it’s already more specific than 90% of profiles.
The effect was immediate: the types of DMs changed within days.
Step 2: Make the About section sound like you, not your HR department
People scroll your About section looking for a story that makes sense of your headline.
They do not come here looking for: “Seasoned professional with a track record of leveraging innovative solutions to drive growth.”
They want to know:
- How you ended up doing what you do
- What changed when you took it seriously
- What working with you actually feels like
Menachem’s About starts with a simple pain:
“LinkedIn’s eating up your time but not bringing results. And AI just gave you boring.”
Then he tells one real story – the client who took a phone call while working, then got 12 posts a week later that sounded exactly like him.
One story, one concrete result, and from there, he earns the right to say: “I do this full‑time now.”
It reads like something you’d hear in a conversation, not in a pitch deck.
That’s the bar.
Step 3: Put your service front and centre (and remove the clutter)
If you offer one main service, your profile should look like it.
At one point, Menachem’s profile listed:
- Website copy
- Email sequences
- Sales pages
- Blog posts
- LinkedIn ghostwriting, somewhere near the end
Which brought him lots of impressions, yet Zero inbound leads.
He made one change in December:
Stripped everything out except LinkedIn ghostwriting. Updated his About, his Featured section, his current role – all to say the same thing.
His first lead came three days later.
Not because LinkedIn magically rewarded him. Because humans finally understood what to hire him for.
Step 4: Use your Featured section as a mini‑shop window
Featured is where you prove that your headline and About aren’t just nice words.
Most people either leave it empty or cram in random links.
You’re better off with:
- 1–2 example posts that performed well
- A simple one‑page explanation of your service
- A link to book a call
The goal isn’t to show every single thing you’ve ever done.
It’s to show what “good” looks like in your world, and make it easy to take the next step.
If someone clicks into Featured and gets bored or confused, they won’t fight their way back to your DMs.
They’ll close the tab.
Step 5: Let your experience sell the present, not the past
Experience sections don’t need your entire life story.
They need to support what you’re selling now.
For your current role:
- Talk about the specific problems you solve
- Describe the shape of the work – calls, deliverables, timelines
- Include one or two client quotes in plain language
For previous roles, ruthlessly cut anything that doesn’t reinforce your current positioning.
You’re not hiding your past.
You’re obeying the fact that your visitor has limited patience and a phone in their other hand.
They’re scanning for a reason to trust you now.
Give them that.